Multiplatform campaign stars classic toys such as Jem and The Holograms, Skeletor and Gumby Integrated campaign features TV, print, digital, radio and social to highlight year-end sales event Stretch Armstrong, Gumby, Jem and The Holograms, Little People, Magic 8-Ball, Skeletor, Strawberry Shortcake™ and G.I. Joe will star in Honda’s annual Happy Honda Days advertising campaign
Category: Sales Event
Aug 05
Honda Automobiles: Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event
Multifaceted, large-scale effort across Twitter, Facebook and YouTube includes real-world stunts, comedy and concerts August 4–8 Honda will donate $100,000 to the Pediatric Brain Tumor Foundation ‘Summer Cheerance’ to feature videos from YouTube superstar, Andrew Hales Campaign to include TV spots, print, digital, and radio placements Honda is launching five days of continuous “Summer Cheerance” by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug.
Nov 18
Honda Automobiles: Happy Honda Days Campaign Taps Grammy® Award-Winning Michael Bolton to Highlight Year-End Sales Event
Integrated holiday-themed campaign stars Michael Bolton on TV and social media Unique live social media event on Nov. 22 features Bolton delivering personalized holiday greetings with promoted hashtag #XOXOBolton Happy Honda Days campaign includes digital, print and radio Honda is going over the top this holiday season with a hilarious, tongue-in-cheek multiplatform advertising campaign for the annual Happy Honda Days year-end sales event that features multiple Grammy® Award-winning singer, songwriter Michael Bolton. The integrated campaign launches on TV today and is supported in print, digital and radio advertising
Sep 11
Klein Honda Extends ‘Less is More’ Sales Event Through September
In honor of beating its pre-owned vehicle sales record for three consecutive months, Klein Honda will be extending its “Less is More” Summer Sales Event through the end of the month. “Breaking a monthly sales record is something to be proud of, but doing it for three months straight is indescribable,” said Steven Klein, owner …
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