John Mendel, Executive Vice President, American Honda Motor Co., Inc. This release contains: 1 Related Document Today, we’re excited to share with you the next big step in what the Merrill Lynch-Bank of America “Car Wars” study identified as the most aggressive product cadence in the business. We kicked off the year with the launch of the Civic Coupe, followed by the Accord Hybrid, an all-new Ridgeline and the five-door Civic Hatchback.
Faced with daunting new MPG standards , automakers and auto suppliers are looking to improve fuel economy through drastic vehicle weight reduction. High-strength steel, aluminum, magnesium and even low-grade carbon fiber , will also be employed in various degrees to eradicate excess weight and still maintain vehicle safety. However, automakers also know that in today’s economic landscape, consumers aren’t likely to pay a premium for lightweight vehicles
Honda Automobiles: Honda Achieves Its Best-Ever Result in 2011 J.D. Power and Associates Initial Quality Study
The Honda brand earned its best-ever ranking in J.D. Power and Associates’ Initial Quality StudySM (IQS) for 2011, finishing second among all surveyed brands, including premium makes, the company announced today. Honda also led the industry with seven models earning the highest initial quality ranking in their respective segments, including its top-selling Accord and Civic models